Getting noticed in a cyber world
We’ve all heard the phrase when referring to real estate….Location, Location, Location!
One of the first things considered when opening or buying a new practice is location. Is the location easy to find?…Is there enough drive-by traffic?…Is there too much traffic and hard to access?…Does the building design fit the type of business?…Does the layout work? These are fundamental concerns whether you’re opening a bakery, bank, or chiropractic office.
While physical location is important, living in a world where the internet consumes our everyday lives an online location is vital. Research by BIA / Kelsey in 2010 estimated that 97% of consumers use online media to shop locally for products and services. More recent research shows that eight in 10 online health inquiries start at a search engine. (Pew Research 2013) Word of mouth is important but as research suggests people are increasingly going online for healthcare information. As you can see in the chart below, a study by ThriveHive found that 66% of Chiropractors noted their website as a source of new patients, just behind word of mouth. (Source: ThriveHive)
Speaking of word of mouth, there is no denying that facebook has become the social scene of today. People regularly log on facebook to share opinions, ask questions and brag about experiences. More and more people are referring to their online network for information and referrals on services such as Chiropractic. Don’t believe me? Here is a recent screenshot of a friend search I did on my own facebook account.
People trust their friends’ opinions and are increasingly going to social media to access those opinions. If you’re not online for them to easily find and share then you are missing a great opportunity to connect with new patients.
Finally, for the majority of people their first experience with your practice is online. Just as the physical facade of your practice should represent the type and quality of your practice, so should your website. A website that is slow, hasn’t been updated in a while, or is hard to navigate can negatively express your brand. Patients are looking for doctors they can trust and a well designed website will communicate the professionalism of your services.
As the number of Chiropractic practices increase, the need to be found at the convenience of new patients and to be recognized for the quality of your service is important. A well designed website will do both and make sure you get noticed in a cyber world.
If you are needing a website for your practice, a fresh new professional design for an existing website, or someone to manage your entire online engagement with patients, you can search and compare our expanding list of website development mPartners on ChiroMarkets.com. We have taken the time to carefully curate a list of partners you can trust who will offer high quality service for your practice.