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A Blog Post

Georgia Chiropractors Welcome Healthcare MarketMaker

College football reigns king on Saturdays across the Southeast this time of year, but for more than 600 chiropractors the priority this weekend was attending the Georgia Chiropractic Association’s conference and trade show in Atlanta.  Rather than enjoying a tailgate and catching a game, chiropractors diligently knocked out their required continuing education courses during the three day event. While the annual curriculum does a great job of educating chiropractors on the latest and greatest treatment trends, standards and policies, it could be enhanced by adding courses on the business of running a successful practice.

As an exhibitor at the convention, we welcomed the opportunity to engage chiropractors about the importance of regularly evaluating the financial health of their practice and proactively addressing problem areas that are negatively impacting the value of their practice. A great example shared with me at the conference was the decision by a chiropractor in Athens to change EHR software when she realized it would save about $1,500 a year. Unfortunately, she overpaid for the old EHR software for years before making the change because she had no idea there was a better alternative. That’s the power and beauty of Healthcare MarketMaker – it gives chiropractors a free online tool that helps identify financial shortcomings in a practice and provide pre-qualified solutions. It was exciting to get such a positive response to Healthcare MarketMaker at the conference and we look forward to be a valuable resource for chiropractors moving forward.